Did you know your web page software can hinder your SEO?

Yes, it’s true. The web page software you choose can make a very big difference to your search engine optimization (SEO).  Why is that?

Whether you have a website that is not ranking well, or are looking for web page software to build your own site, you need to consider these very important points:

1. Some website builders or design software will create extraneous HTML code.Web page software packages like Microsoft FrontPage and many of the free WYSIWYG site builders create all sorts of extra HTML code in the background of your page. This can affect the way search engines spider your site and come up with its ranking score.
2. Secret links and meta tags can be added beyond your control.Relevancy is a critical factor in gaining a high ranking score. This is where the search engine spider or bot will calculate how relevant your page is to the keywords you are targeting.

   If you have too many hidden meta tags and secret links in the HTML code, advertising your freeware or site builder website, you can dilute your relevancy.For example: In exchange for giving you the freeware, companies will insert secret ads, links and meta tags within your HTML code to advertise their business.  That’s ok if your business is in the same industry. But if your website is about safe baby toys and in the code the links and meta tags are of completely unrelated industries, this could dilute your relevancy score and therefore your ranking score.

3. You don’t usually get full control over your HTML. You need to have full control over your HTML for the more advanced SEO techniques. Most of the WYSIWIG, CMS, site builders or freeware packages do not allow you complete control.Firstly:  You need full access to your < head > tag of your HTML code in order to place advance meta tags in there, beyond your keywords and description.

   Many website builders will allow you to add title, description and keyword tags through an automated form. You are denied access to the header of your page for more advanced tagging.Secondly:  You will also need access to this tag to ad special webmaster identification codes if you want to rank high in Google, Yahoo and Bing.Thirdly:  While a lot of Content Management Systems, Site Builders and Software will allow you access to your HTML at the click of a button, try adding advanced scripts and see if they save.

   You will find that with so many of the advanced SEO techniques, you insert your script, save the HTML yet when publish the site the code has not saved. This is because you do not have complete control over your HTML with these types of programs.

Lets face it, search engine optimization is critical to the online success of your website. So ultimately, the web page software you use is also critical. Choose wisely.

by the way, with the Simple New Web System, you not only get access to the tools and web page software you need to build a website, you also get given some some very advanced SEO techniques that no other website builder is offering, PLUS newsletter server, database manager and mass Email capability and video tutorials on how to use them all at no extra cost to you.  Check it out.

1. Learn complicated, time consuming and inefficient html – Boring!
2. Spend lots of money on a WYSIWYG program like Dreamweaver, Microsoft Office Frontpage, Web Site Creators – Expensive!  or
3. Use a free online service that gives you a subdomain of theirs (e.g. www.YourDomain.TheirDomain.com), and then plaster their ads all over your site – Big Mistake!
4. Spend lots of time looking for web templates and learning complicated content management systems that ultimately don’t make your site look professional – Time Consuming!
5. Learn how to make your own website using general public license software – Could A Wise Choice!

All the above options with with their good points and their bad points so before you go out and invest any more of your time and money lets examine each.

HTML Editors

HTML Editors give you the most control over your HTML for maximum search engines optimization. However, not many people have the capability of learning how to write code or the time to spend learning it. There are also night classes on how to make your own website with HTML you can attend. However, for beginners HTML is not the best way to make your own website and there are easier ways.

Web Design Software & Web Page Software

This could cost you anything from $49-$399. Web design software like Microsoft FrontPage and Dreamweaver use WYSISYG editors to put your site together. Once you’ve spent your time learning how to use the software they are both relatively easy to use. FrontPage is not so consistent in the various browsers so you can’t control how your website will look. Dreamweaver gives you the best control over your site but takes a lot longer to learn.

Both these options end up being expensive when you consider you now have to invest in newsletter and database software if you are going to do internet marketing or email marketing. Now you’re looking at a very expensive option.

Web Page Software are cheaper from $49-$179 but come with the same problem of no back end functionality. You also don’t get complete control over your HTML for the more advanced search engine optimization tips beyond meta tags.

Free Content Management or Template Systems

Forget this all together. Show me one top ranking website on Google that has used a free service! You not only have little control over the HTML for advanced search engine optimization tips, but secret links advertising the vendor who owns the freeware will identify you site as a non-serious site. It makes it very difficult for your site, then, to compete with those who are professional making sites and participating in the full ecommerce of the internet. Free could cost you a whole lot more in the long run. For get it. Big mistake.

General Public License Software

GPL is fast becoming the preferred option of new and experienced webmasters. Especially if you are using Joomla, you get to tap into an international crew of web developers. You simple download a free or paid template  and you have your template, content management system and newsletter server all in one.

Free templates come with ads and links of the template designer plus a secret link back to their site in your html. You also do not get complete access to all of the HTML options for search engine optimization. If you purchase templates this could cost you as much as $15 – $60, depending on how flash you want them. then you have complete control over the HTML of your template and your content with the use of 1.5 web templates and or search engine optimization plugins.

The downside to GPL is the learning curve can be daunting for new webmasters. Even those of us who have made websites before will find it a little overwhelming. However there are tutorials you can purchase from anywhere between $70-$299. You want to pick the tutorials that give you video and pictorial lessons so you get shown each step visually. How to make your own website video tutorials will give you the best value for money.

Make Your Own Website With Web Templates

The most common free web templates out there are downloadable as html, gif and jpeg files. General Public License Software or GPL as it is also referred to is also a good option. By using GPL you can get the advantage of the talents of professional web developers from all over the world who have developed web templates for you to use to make your own website with.

There are web templates out there to use as well where you get the general structure and design on the website along with java scripts, buttons, banners, bars and other web graphics as part of the package. With the free web templates just be aware that there will be a copyright and add on the template with a link back to the place you got the website from. This is fair since you are getting their professional services for free.

However, using free web templates to make your own website with does not make your site look too professional. This is where you will want to consider paying for your own unique one. Let’s face it, $30 is a whole lot cheaper than paying a web developer $500-$5,000 and then some to build your site for you.

One of our favorite tools to use to make your own website with are the tutorial, template and content managements systems you get all in one. Not many of the templates come with understandable instructions for beginners to use past downloading them onto your computer. So there are many forums and tutorials that can help you with this.

For the beginner we highly recommend you look for all in one packages where you get step by step instructions via a video series so you have the visual help and the security of actually being able to make your own website with the template you choose. Rather than running into difficulties and wasting time in forums or trying to figure out how to troubleshoot. Your time is money remember.

A few  of the all in one Make Your Own Website tutorials come with everything loaded from templates to database management systems as well as the video tutorials and these represent good value for money.

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